What's Happening?
Despite the widespread adoption of streaming services like Spotify and Apple Music, a dedicated group of users continues to rely on iTunes for their music needs. These individuals appreciate the ability to purchase and own music files, as opposed to 'renting' them through streaming subscriptions. The iTunes store, launched by Apple in 2003, was once the leading platform for legal music downloads, but has since been overshadowed by streaming services offering vast libraries for a flat fee. According to a 2025 study, streaming services have over 116 million subscribers in the U.S., compared to 11.1 million adults who recently purchased music from iTunes. Users cite reasons such as better sound quality, ethical considerations regarding artist compensation, and a preference for curating personal music libraries as motivations for sticking with iTunes.
Why It's Important?
The persistence of iTunes users highlights ongoing debates about music ownership, artist compensation, and the impact of technology on consumer habits. Streaming services often pay artists minimal royalties, whereas iTunes allows musicians to earn a larger share from direct sales. This has implications for the music industry, potentially affecting how artists release and monetize their work. Additionally, the preference for iTunes among older demographics suggests generational differences in technology adoption and media consumption. As streaming continues to dominate, the future of platforms like iTunes remains uncertain, raising questions about the sustainability of digital music ownership models.
What's Next?
The future of iTunes is uncertain, with Apple having integrated the store into its Music app and offering options to hide it. Users express concern over potential discontinuation, which would force them to transition to streaming services. Apple has not commented on the longevity of iTunes, leaving its dedicated user base in limbo. If iTunes were to be phased out, it could lead to shifts in consumer behavior and further consolidation of streaming services as the primary mode of music consumption.
Beyond the Headlines
The continued use of iTunes by a segment of the population underscores broader cultural and ethical considerations in the digital age. It raises questions about the value of music ownership versus access, and the role of technology in shaping consumer choices. The debate over artist compensation in streaming versus direct sales also touches on larger issues of fairness and sustainability in the creative industries.
