What's Happening?
The toasted beauty trend is gaining popularity this fall, characterized by a warm, luminous glow that enhances natural skin radiance. Celebrity makeup artist Lisa Eldridge describes the trend as softer and more diffused than traditional bronzed looks. It involves using warm shades like orange, copper, and caramel to create a natural, effortless glow. The trend is versatile, suitable for various skin tones and occasions, and has become a favorite among influencers and beauty enthusiasts.
Why It's Important?
The toasted beauty trend reflects a shift towards more natural and subtle makeup styles, aligning with consumer preferences for effortless beauty. It offers a fresh approach to fall makeup, encouraging creativity and personalization. The trend's popularity on social media platforms like TikTok highlights the influence of digital media in shaping beauty standards and consumer behavior. It also presents opportunities for beauty brands to innovate and cater to evolving market demands.
