Choose Chicago Reports Record Summer Hotel Occupancy Despite President Trump's Criticism

What's Happening?

Chicago has experienced a record-breaking summer in terms of hotel occupancy and revenue, despite President Trump's negative portrayal of the city. According to Choose Chicago, the city's tourism arm, hotels in Chicago's Central Business District booked nearly 3.6 million room nights from June through August, marking a 4.3% increase over 2024 and surpassing pre-COVID records from 2019. The revenue generated during this period reached $949 million, up 0.8% from the previous summer. Kristen Reynolds, president and CEO of Choose Chicago, highlighted the city's resilience in the face of challenges such as reduced international travel due to Trump's immigration and tariff policies, as well as a domestic economic slowdown. Despite a 3.0% decrease in international tourism, domestic visitation increased, particularly from the 'drive market'—people within five hours of the city.

Why It's Important?

The record summer hotel occupancy in Chicago is significant as it demonstrates the city's ability to attract visitors despite negative rhetoric from President Trump and broader economic challenges. This surge in tourism not only boosts local businesses and the hospitality industry but also contributes to the city's economic impact, which was estimated at $20.6 billion in 2024. The increase in domestic tourism, particularly from nearby regions, suggests a shift in travel patterns that could benefit Chicago's economy in the long term. Additionally, the success of high-profile events like the Nike Tournament of Champions and Lollapalooza underscores Chicago's appeal as a major event destination, further enhancing its reputation and economic prospects.

What's Next?

Choose Chicago plans to continue focusing on marketing to the regional and drive markets to sustain the momentum in tourism. The organization is also expected to release an economic impact study from the NASCAR Chicago Street Race weekend, which could provide insights into future event planning and tourism strategies. Despite the challenges posed by rising costs and economic uncertainty, the Illinois Hotel & Lodging Association remains optimistic about welcoming more visitors. Meanwhile, President Trump's administration may continue to enforce policies that impact international travel, but Chicago's tourism sector appears poised to adapt and thrive.

Beyond the Headlines

The record hotel occupancy in Chicago highlights the city's resilience and ability to counter negative perceptions through strategic marketing and event planning. Choose Chicago's social media campaign, 'All for the Love of Chicago,' aims to reshape the narrative by encouraging residents and visitors to share positive experiences. This initiative not only boosts civic pride but also fosters a sense of community and engagement, which can be crucial in overcoming external criticisms and maintaining a vibrant tourism industry.