What's Happening?
Recent analysis from insights platform Yogi indicates a shift in consumer preferences within the anti-aging skincare market. Consumers are increasingly favoring barrier-supportive ingredients like ceramides and niacinamide over traditional actives such as retinol. This change is driven by concerns over skin irritation and allergic reactions associated with retinol. The analysis, which reviewed over 100,000 consumer reviews from 2018 to 2025, found that while retinol remains trusted for visible results, its side effects are leading consumers to seek alternatives. Barrier ingredients are praised for their soothing properties and effectiveness in improving skin resilience without causing irritation.
Why It's Important?
This shift in consumer preference highlights a significant trend in the skincare industry towards products that prioritize skin health and comfort. As consumers become more aware of the potential side effects of traditional anti-aging ingredients, brands are encouraged to innovate and offer formulations that balance efficacy with tolerability. This trend could lead to increased demand for products that integrate barrier-supportive components, potentially reshaping the market landscape and influencing product development strategies.
