What is the story about?
What's Happening?
Cloud 22 at Atlantis the Royal in Dubai has undergone a transformation with a fresh new look, thanks to a collaboration between Dolce&Gabbana and Ounass. The rooftop paradise now features vibrant Sicilian colors and patterns, enhancing the pool area with a tribute to Italy's artistic legacy. The makeover includes a special menu curated by Dolce&Gabbana and a pop-up store offering clothing and accessories, creating an immersive experience for guests.
Why It's Important?
The revamp of Cloud 22 at Atlantis the Royal signifies the growing trend of luxury brands collaborating with hospitality venues to create unique experiences. This partnership not only enhances the appeal of the destination but also reflects the integration of fashion and lifestyle into the travel industry. It highlights the importance of creating memorable experiences for guests, which can drive tourism and boost the local economy.
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