What's Happening?
Qatar Airways has implemented a new policy as of November 2025, introducing fees for seat selection in advance for business class award tickets. This change applies to all business class awards booked
in the 'U' fare bucket, whether through Qatar Airways Privilege Club or partner programs. However, those with oneworld Sapphire and Emerald status are exempt from these fees. Complimentary seat assignments remain available during online check-in, which opens 24-48 hours before departure. The fee for advance seat selection, such as on a Doha to Frankfurt business class award ticket, is approximately 370 QAR (~$102). This move follows Qatar Airways' 2021 overhaul of its business class fare bundles, which included seat assignment fees for Lite and Classic business class fares.
Why It's Important?
The introduction of seat selection fees for business class award tickets by Qatar Airways reflects a broader trend in the airline industry to maximize revenue from premium cabin passengers. This change could impact frequent flyers who rely on award tickets for business class travel, potentially increasing their travel costs. The policy may also affect the availability of seats for advance selection, particularly benefiting those with oneworld elite status who are exempt from the fees. As airlines continue to segment their offerings, this move highlights the shift towards monetizing aspects of premium travel that were previously included, potentially altering the dynamics of loyalty programs and customer satisfaction.
What's Next?
The implementation of seat selection fees may prompt reactions from frequent flyers and loyalty program members, who might reconsider their travel strategies or loyalty to Qatar Airways. The airline may monitor the impact of this policy on customer behavior and revenue, potentially leading to further adjustments in their award ticket offerings. Other airlines might observe Qatar Airways' approach and consider similar strategies to enhance revenue from premium cabins. The broader implications for airline loyalty programs and customer retention strategies could unfold as travelers adapt to these changes.
Beyond the Headlines
This policy change by Qatar Airways could have ethical implications regarding the accessibility of premium travel options for frequent flyers who rely on award tickets. It raises questions about the balance between revenue generation and customer loyalty, as well as the transparency of airline pricing strategies. The long-term impact on customer satisfaction and brand perception may influence how airlines structure their loyalty programs and fare offerings in the future.
