What's Happening?
IMAX and Cinemark have announced the installation of IMAX 70mm film projection systems in three Cinemark theaters by summer 2026. This move is in preparation for the release of Christopher Nolan's upcoming film, 'The Odyssey,' which is set to be the first
blockbuster shot entirely on 70mm film. The selected Cinemark locations include theaters in Woodridge, Illinois; Colorado Springs, Colorado; and Rochester, New York. The 70mm format is known for its superior image clarity and color richness compared to the more common digital formats.
Why It's Important?
The introduction of 70mm film projectors in select Cinemark theaters marks a significant investment in traditional film technology, which is often favored by filmmakers and cinephiles for its visual quality. This move could attract audiences seeking a premium viewing experience, potentially boosting theater attendance and revenue. It also underscores the ongoing relevance of physical film in an industry increasingly dominated by digital formats. The decision to support 70mm screenings may influence other theater chains to consider similar upgrades, thereby preserving the art of film projection.
What's Next?
The Cinemark theaters are expected to be ready for 70mm screenings by the release of 'The Odyssey' on July 17, 2026. This development may prompt other theaters to evaluate their projection capabilities and consider upgrades to accommodate similar high-profile releases. The success of these screenings could lead to a resurgence in the popularity of 70mm film, encouraging more filmmakers to utilize this format for future projects.
