What's Happening?
The caregiving landscape in the U.S. is undergoing significant changes, with 63 million Americans now identifying as caregivers, marking a 50% increase since 2015. This surge is highlighted in the 2025 Caregiving in the U.S. report by AARP and the National
Alliance for Caregiving. Many caregivers are providing high-intensity care, including complex medical tasks, often without formal training. This situation places a strain on caregivers, particularly those in the 'sandwich generation' who care for both children and aging parents. Financial professionals are increasingly seen as vital resources in helping these families manage their financial planning amidst caregiving responsibilities. They assist in balancing long-term financial security with immediate caregiving needs, offering strategies that include life and long-term care insurance to protect assets and reduce costs.
Why It's Important?
The growing number of caregivers in the U.S. underscores the need for comprehensive financial planning to ensure long-term stability. Financial professionals provide essential guidance that helps families navigate the complexities of caregiving while maintaining financial health. This support is crucial as nearly half of caregivers report financial strain, with some incurring debt due to caregiving duties. By working with financial advisors, caregivers can better manage their resources, ensuring they meet both current and future financial goals. This assistance not only alleviates financial stress but also provides peace of mind, as evidenced by research showing higher confidence among those who consult financial professionals.
What's Next?
As the caregiving population continues to grow, the role of financial professionals will likely expand. They will need to develop more tailored strategies to address the unique challenges faced by caregivers, particularly those balancing multiple responsibilities. This may involve more integrated approaches that combine various financial products to offer comprehensive solutions. Additionally, there may be increased collaboration with healthcare providers and eldercare specialists to offer holistic support. The ongoing dialogue between financial professionals and caregivers will be crucial in adapting to the evolving needs of this demographic.









