What's Happening?
Inside Travel Group is enhancing its trade training and incentive programs to expand its destination portfolio and increase family sales. The company launched tours in India and plans to add two more destinations next year, bringing the total to 13. Co-founders
Simon King and Alastair Donnelly emphasize the importance of trade partnerships and aim to increase family customers by 25%. The company is also focusing on its 'undertourism strategy' to promote lesser-visited destinations, particularly in Japan, and plans to double room nights in these areas.
Why It's Important?
Inside Travel Group's initiatives reflect a strategic effort to diversify its offerings and strengthen its market position. By expanding its destination portfolio and focusing on family travel, the company aims to capture a broader customer base and enhance its competitive edge. The 'undertourism strategy' aligns with global trends towards sustainable tourism, promoting economic benefits for lesser-known destinations. These efforts are expected to contribute to the company's growth and profitability, while supporting local economies in Asia.
What's Next?
Inside Travel Group plans to roll out its 'undertourism strategy' to other core Asia destinations next year, aiming to double room nights again by 2026. The company will continue to deliver trade training and incentives to facilitate bookings across its expanded destination portfolio. The focus on family travel is expected to drive significant growth, with the company targeting a 23-25% increase in overall business year-on-year.
