What's Happening?
Ross Stores has successfully opened 36 Ross Dress for Less and four dd’s Discounts stores across 17 states in September and October, completing its fiscal year 2025 target of 90 new locations. This expansion brings the total number of Ross Dress for Less and dd’s Discounts stores to 2,273
across 44 states, the District of Columbia, Guam, and Puerto Rico. The company has focused on strengthening its brand presence by opening stores in existing markets and expanding into new ones, including the Midwest and Northeast regions. Richard Lietz, EVP of Property Development at Ross Stores, expressed confidence in the company's expansion plans, aiming to grow to at least 2,900 Ross Dress for Less and 700 dd’s Discounts locations over time.
Why It's Important?
The expansion of Ross Stores is significant as it reflects the growing demand for value-oriented retail options amid economic uncertainty and inflationary pressures. As consumers increasingly seek affordable shopping alternatives, Ross Stores' strategic growth positions it to capture a larger market share in the discount retail sector. This move contrasts with other retailers like Dollar General, which have been more conservative in their physical store expansions. By increasing its footprint, Ross Stores is likely to enhance its competitive edge and attract more customers seeking budget-friendly shopping experiences.
What's Next?
Ross Stores plans to continue its expansion strategy, with a long-term goal of reaching 2,900 Ross Dress for Less and 700 dd’s Discounts locations. The company is likely to focus on further strengthening its presence in existing markets while exploring new opportunities in untapped regions. As the retail landscape evolves, Ross Stores may also invest in enhancing its store formats and customer experience to maintain its appeal to value-conscious shoppers.
