What's Happening?
Lego has announced its first official Star Trek building set, the USS Enterprise NCC-1701-D, as part of its Black Friday 2025 sale. This 3,600-piece replica from Star Trek: The Next Generation is part of the Lego Icons
line and includes a buildable display stand, an information plaque, and nine minifigures based on the show's crew. The set retails for $400 and comes with a free Type-15 Shuttlepod set for purchases made between November 28 and December 1. The Shuttlepod is a 261-piece minifigure-scale ship featuring authentic details and an Ensign Ro Laren minifigure. The Starship Enterprise set is recommended for builders aged 18 and up.
Why It's Important?
The release of the Star Trek USS Enterprise set marks a significant expansion of Lego's product line into the Star Trek franchise, which has a dedicated fan base. This move could attract new customers to Lego, particularly those who are fans of Star Trek, and boost sales during the Black Friday period. The partnership with Star Trek also highlights Lego's strategy to diversify its offerings and tap into popular culture franchises, potentially increasing its market share in the toy industry.
What's Next?
Lego's Black Friday sale begins on November 28, and the Star Trek USS Enterprise set is expected to be a major draw for collectors and fans. Given the popularity of Lego's Black Friday releases, the set may quickly become backordered, potentially extending its availability into 2026. Lego's partnership with Star Trek could lead to more themed sets in the future, further expanding its product offerings.
Beyond the Headlines
The introduction of Star Trek-themed Lego sets may influence the toy industry's approach to licensing and collaboration with entertainment franchises. It could encourage other toy manufacturers to explore similar partnerships, potentially leading to a wider variety of themed products in the market.
