What's Happening?
Penny Naoum, formerly the Director of Sales and Marketing for the UK and Ireland at Domes Resorts, has launched her own business, Penny’s Serendipity House. This new venture includes a consultancy arm
that offers strategic business, sales, marketing, PR, HR, and accountancy consultancy services for brands in the tourism industry. Naoum's departure from Domes Resorts was unexpected, but she views it as an opportunity to empower brands and people to grow with authenticity, purpose, and innovation. In addition to consultancy, Penny’s Serendipity House will feature a tourism and hospitality training platform and a publishing arm.
Why It's Important?
The launch of Penny’s Serendipity House signifies a shift in the tourism consultancy landscape, potentially offering new opportunities for brands seeking growth and innovation. Naoum's experience and leadership in the industry could attract businesses looking for strategic guidance in a competitive market. This development may influence how tourism brands approach marketing and operational strategies, especially in a post-pandemic world where adaptability and innovation are crucial. The consultancy's focus on authenticity and purpose aligns with current trends in consumer preferences, which could enhance its appeal to potential clients.
