What is the story about?
What's Happening?
Éterne, founded in 2020 by stylist Chloé Bartoli, is known for its timeless and seasonless essentials. The brand's pieces are designed to elevate everyday wear through soft textures and modern silhouettes. Éterne's collection includes easy tanks, tees, and soft sweaters, all crafted for mixing and matching. The brand encourages styling through layering, using tones of charcoal, cream, and oxblood to create a cozy and elevated fall palette. Éterne's focus on simplicity and comfort without compromising style continues to attract fashion insiders.
Why It's Important?
Éterne's emphasis on timeless and seasonless fashion reflects a significant trend in the industry towards sustainable and versatile clothing. By offering pieces that can be layered and styled for various seasons, the brand addresses consumer demands for practical and adaptable wardrobe options. This approach is important as it aligns with broader movements towards reducing fashion waste and promoting longevity in clothing. Éterne's success in appealing to fashion insiders also highlights the growing influence of minimalist and understated designs in shaping industry standards.
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