What's Happening?
Eastbourne, a seaside resort in East Sussex, England, has engaged Acorn Tourism Consulting to develop a new tourism strategy. The initiative, commissioned by the Eastbourne Neighbourhood Board, aims to enhance the town's visitor economy over the next
decade. The strategy will focus on destination management planning, practical actions, investment priorities, and measurable outcomes. It seeks to build on Eastbourne's strengths as a coastal destination, supporting economic growth and quality of life. The plan will also address year-round appeal by expanding the festivals calendar and developing an evening economy.
Why It's Important?
The development of a comprehensive tourism strategy is crucial for Eastbourne's economic growth and sustainability. By focusing on destination management rather than just marketing, the strategy aims to create a balanced approach that benefits both residents and visitors. The emphasis on inclusive growth and community wealth building ensures that economic benefits remain within the local community. Additionally, the strategy's focus on infrastructure and accessibility improvements aligns with a broader regeneration plan, potentially enhancing Eastbourne's appeal as a leading coastal destination.
What's Next?
Acorn will deliver a phased action plan with short, medium, and long-term priorities, alongside a framework for delivery, governance, and performance monitoring. The strategy's implementation will support Eastbourne's ambition to strengthen its position as a leisure, culture, and entertainment destination. The success of this initiative could serve as a model for other coastal towns seeking to enhance their tourism offerings while ensuring long-term benefits for local communities.
