Kansas and Arizona State to Play Historic College Football Game at Wembley Stadium

What's Happening?

The Kansas Jayhawks and Arizona State Sun Devils are set to make history by playing the first college football game at London's Wembley Stadium. Scheduled for September 19, the game is part of the Union Jack Classic, marking the Big 12 Conference's third game in Europe over two seasons. Kansas will serve as the designated home team for this event. This initiative is part of the Big 12's strategy to expand its international presence, following previous games such as Iowa State's victory over Kansas State in Dublin. The Big 12 Commissioner, Brett Yormark, emphasized the importance of global relevance for the conference, aiming to elevate the brand and create new opportunities for student-athletes.

Why It's Important?

This event signifies a strategic move by the Big 12 Conference to enhance its global footprint, potentially increasing its brand value and commercial opportunities. By hosting games in iconic international venues like Wembley Stadium, the conference aims to attract a broader audience and foster international interest in college football. This could lead to increased revenue streams from international broadcasting rights and sponsorships. Additionally, it provides student-athletes with unique experiences and exposure on a global stage, which could be beneficial for their future careers. The game also highlights the growing trend of American sports leagues seeking international markets to expand their reach.

What's Next?

Following this announcement, preparations will likely intensify as both teams gear up for the historic match. The Big 12 may continue to explore additional international venues for future games, further solidifying its global strategy. Stakeholders, including sponsors and broadcasters, will be keen to capitalize on the increased visibility and potential new markets. Fans and alumni of both universities may also plan to travel to London, boosting tourism and local economies. The success of this event could influence other conferences to consider similar international expansions.