What is the story about?
What's Happening?
XOverland Ranch, located near Bozeman, Montana, is providing hands-on training in self-reliant travel and overlanding. Founded by Clay and Rachelle Croft, the ranch offers courses on skills necessary for long explorations and team-building activities for corporate clients. The Crofts, inspired by Warren Miller's ski films, have been producing adventurous content since 2010, which has contributed to the growth of the overlanding community. The ranch aims to equip participants with the knowledge and skills needed for self-contained travel, a necessity in remote areas like the Outback of Australia and West Africa.
Why It's Important?
The establishment of XOverland Ranch highlights the increasing popularity of overlanding as both a recreational activity and a lifestyle. By offering training and resources, the ranch supports the growth of this niche market, which has implications for the outdoor and adventure tourism industries. The focus on self-reliance and team-building also aligns with broader societal trends towards sustainability and resilience. As more people seek unique travel experiences, the ranch could play a pivotal role in shaping the future of adventure travel.
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