Girl Scouts Introduce New Cookie Flavor Inspired by Ice Cream

What's Happening?

The Girl Scouts of the USA have announced a new cookie flavor, Exploremores, inspired by rocky road ice cream. This new addition will be available during the 2026 Girl Scout Cookie season, both online and at cookie booths nationwide. Exploremores features a mix of chocolate, marshmallow, and toasted almond-flavored crème, reflecting the spirit of exploration central to the Girl Scouts' mission. The announcement follows the discontinuation of two popular flavors, S’mores and Toast-Yay!, at the end of 2025. The Girl Scouts aim to keep their cookie lineup fresh and exciting, with classic favorites like Thin Mints and Samoas returning alongside the new flavor.

Why It's Important?

The introduction of Exploremores highlights the Girl Scouts' strategy to innovate and adapt to consumer preferences, ensuring continued engagement and support for their programs. Cookie sales are a significant fundraising activity for the organization, supporting various initiatives and empowering young girls. By refreshing their lineup, the Girl Scouts maintain interest and drive sales, which are crucial for funding their activities. The new flavor also reflects the organization's commitment to creativity and exploration, aligning with their educational and developmental goals for members.

What's Next?

Exploremores will debut during the 2026 cookie season, with sales expected to begin in January. The Girl Scouts will continue to promote the new flavor through various channels, encouraging consumers to explore and enjoy the new offering. As cookie season approaches, the organization will likely ramp up marketing efforts to maximize sales and support their programs. The success of Exploremores could influence future cookie innovations, as the Girl Scouts strive to balance tradition with new and exciting flavors.