What's Happening?
Jenna Ortega's makeup at the 'Wednesday' Season 2 gala has caught attention for its bold and graphic eyeliner style. The look was crafted by makeup artist Tara McDonald, who drew inspiration from '80s street goths and fashion runways. The eyeliner featured intense graphic lines, reminiscent of Siouxsie Sioux's iconic style, but adapted into a softer version for Ortega. The makeup included products from Pat McGrath Labs, such as Velvet Kohl Eyeliner and Perma Precision Liquid Eyeliner, complemented by a translucent blurring powder to achieve a luminous, ghostly effect. The hairstyle, inspired by Dior's haute couture runway, incorporated braided updos with Victorian elements.
Why It's Important?
The makeup and hairstyle choices for Jenna Ortega at the gala reflect current trends in the beauty industry, where bold and expressive styles are gaining popularity. This shift towards more daring looks can influence consumer preferences and drive demand for innovative beauty products. The use of high-end brands like Pat McGrath Labs underscores the importance of quality and creativity in makeup artistry. As public figures like Ortega embrace these trends, it can lead to increased visibility and acceptance of unconventional beauty standards, encouraging individuals to experiment with their personal style. This development may also impact marketing strategies within the beauty sector, focusing on unique and artistic expressions.
