What's Happening?
The Swedish concept of lagom, meaning 'not too little, not too much, just the right amount,' is influencing slow travel practices. This idea is deeply rooted in Swedish culture, promoting balance and moderation in various aspects of life, including work-life
balance and home decoration. The concept encourages finding happiness in moderation and reducing stress through personal control. As slow travel gains popularity globally, lagom offers a framework for travelers to embrace a more reflective pace, connecting with nature and off-the-beaten-path destinations. Sweden's launch of the Stockholm Archipelago Trail, a hiking route covering 20 islands and 170 miles, exemplifies this approach.
Why It's Important?
Lagom's influence on slow travel highlights a shift towards more sustainable and mindful travel practices. This approach can lead to reduced environmental impact and promote local economies by encouraging travelers to explore lesser-known destinations. It also aligns with a growing consumer desire for experiences that prioritize well-being and personal growth over traditional tourism metrics. As travelers seek to balance their itineraries, the travel industry may need to adapt by offering more personalized and sustainable travel options that cater to this emerging trend.
