Ireland to Host Annual College Football Game Until 2037, Boosting U.S. Fan Engagement

What's Happening?

Ireland is set to continue hosting an annual college football game through 2037, a plan that is currently awaiting formal approval in Dublin. This initiative, known as the Aer Lingus College Football Classic, has become a staple in the college football calendar, attracting significant numbers of U.S. fans to Ireland. The recent game between Iowa State and Kansas State, held on August 23, 2025, at Aviva Stadium, saw Iowa State emerge victorious with a 24-21 win. The event drew an attendance of 47,226, with approximately 22,900 fans traveling from the United States. The series, which began as a five-game contract, has already been extended by two years, with future matchups including Pittsburgh vs. Wisconsin in 2027. The games are not only a cultural exchange but also a significant boost for Irish tourism, with fans often engaging in travel packages that include visits to other Irish cities.

Why It's Important?

The continuation of the college football series in Ireland is significant for several reasons. Economically, it provides a boost to Irish tourism, with thousands of American fans visiting the country each year. For the participating U.S. colleges, the games offer unmatched exposure and a unique opportunity to connect with their fan and donor bases internationally. The events also enhance TV viewership in the U.S., providing a platform for student-athletes to gain visibility. Additionally, the games contribute to the evolving Name, Image, and Likeness (NIL) landscape, potentially offering future financial opportunities for players. The series also strengthens the cultural ties between the U.S. and Ireland, showcasing American college football on an international stage.

What's Next?

The plan for extending the series through 2037 is expected to receive final approval from Irish governmental bodies soon. Meanwhile, other international locations, such as Frankfurt, Germany, are expressing interest in hosting similar events, indicating a growing trend of international college football games. The upcoming game in Frankfurt between Michigan and Western Michigan highlights this interest. As the series continues, it is likely to attract more prominent college football teams, further increasing its popularity and impact. The Pittsburgh Steelers' upcoming NFL game against the Minnesota Vikings in Ireland also suggests a broader interest in American football across Europe.