What is the story about?
What's Happening?
Mews, a leading hospitality operating system, has been selected as the property management system for Ash Hotels, known for restoring historic properties as community hubs. Ash Hotels will integrate Mews across its five properties, including Hotel Peter & Paul and The Siren, by the end of the year. This partnership aims to streamline operations, enhance guest personalization, and improve collaboration. Mews' system will eliminate manual processes and provide advanced reporting tools, enabling Ash Hotels to recognize loyal guests and implement a loyalty program.
Why It's Important?
The collaboration between Mews and Ash Hotels highlights the increasing importance of technology in the hospitality industry. By modernizing operations, Ash Hotels can focus on delivering authentic hospitality and meaningful guest connections. This partnership reflects a broader trend of integrating technology to improve guest experiences and operational efficiency. As Ash Hotels scales, the use of Mews' system could set a precedent for other boutique hotels seeking to balance community engagement with technological advancement.
What's Next?
Ash Hotels plans to explore deeper integrated solutions, such as unified payments and future-proof connectivity, as it continues to grow as a community-focused brand. The implementation of Mews' system will lay the foundation for a forthcoming loyalty program, enhancing guest retention and satisfaction. As the partnership progresses, Ash Hotels may expand its portfolio and further integrate technology to maintain its competitive edge in the hospitality industry.
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