What's Happening?
H&S Energy, a convenience-store chain based in Orange, California, is strategically navigating the rapidly evolving technology landscape in the convenience store sector. Fidaa Morhez, the senior director of operational systems at H&S Energy, emphasizes the importance of choosing technology based on impact rather than impulse. During the pandemic, the company prioritized delivery services to meet operational needs as customers preferred staying home. The technology options in the convenience store space have since expanded significantly, presenting both opportunities and challenges. Morhez highlights the importance of conducting ROI analysis and proof-of-concept pilots before investing in new technologies. This disciplined approach has led to successful implementations, such as a lottery inventory tool designed to save manager time and prevent losses.
Why It's Important?
The strategic approach taken by H&S Energy underscores the importance of careful technology adoption in the convenience store industry, which is increasingly flooded with new platforms. By focusing on real-world needs and conducting thorough evaluations, H&S Energy aims to enhance efficiency, reduce costs, and improve customer experience. This approach can serve as a model for other operators in the industry, emphasizing the need for collaboration and prioritization of practical solutions over novelty. The company's success in technology adoption could lead to increased competitiveness and profitability, benefiting both the business and its customers.
What's Next?
As the technology landscape continues to expand, H&S Energy plans to maintain its disciplined approach to technology adoption. Morhez advises operators to prioritize real-world needs and collaborate with other industry leaders to navigate the flood of solutions. The upcoming C-StoreTEC 2025 conference in Plano, Texas, will provide a platform for convenience retail leaders to collaborate and drive digital transformation. This event could offer further insights and opportunities for H&S Energy and other industry players to accelerate growth and innovation.
Beyond the Headlines
The approach taken by H&S Energy highlights the ethical and practical considerations in technology adoption. By focusing on impact and conducting thorough evaluations, the company avoids the pitfalls of impulsive technology investments that may not deliver the expected returns. This strategy also reflects a broader trend in the industry towards responsible and sustainable business practices, which could lead to long-term shifts in how convenience stores operate and serve their customers.
