What's Happening?
The 'tired makeup' trend, characterized by reddened under eyes and smudged black eyeliner, is gaining popularity among celebrities like Jenna Ortega and Billie Eilish. This look, reminiscent of 90s grunge, is being embraced by both celebrities and fashion models, as seen during New York Fashion Week. The trend is critiqued for its potential glamorization of chronic illness aesthetics.
Why It's Important?
The 'tired makeup' trend reflects a broader cultural shift towards embracing imperfection and alternative beauty standards. As consumers seek authenticity and individuality in their beauty routines, brands and influencers that align with these values may see increased engagement. However, the trend also raises ethical questions about the glamorization of illness, highlighting the need for sensitivity in beauty marketing.
