Skai Partners with Topsort to Expand Retail Media Market Access

What's Happening?

Skai, an omnichannel ad platform, has partnered with Topsort, an AI-powered auction-based retail media infrastructure company, to provide advertisers access to Topsort's extensive portfolio of retail media networks. This collaboration aims to enable advertisers to reach previously hard-to-access markets through a single global platform. Topsort's infrastructure supports retailers, marketplaces, and delivery apps in 40 countries, utilizing its self-serve interface, Toppie, for AI-powered optimization. Skai's platform, powered by Celeste, its GenAI marketing agent, combines digital marketing capabilities with commerce insights, streamlining workflows and uncovering growth opportunities. The partnership allows Skai clients to manage Topsort campaigns alongside broader commerce media investments, leveraging capabilities such as bulk campaign creation and cross-channel reporting.

Why It's Important?

The partnership between Skai and Topsort is significant as it opens new avenues for advertisers to engage with audiences in rapidly growing commerce markets worldwide. By integrating Topsort's reach into Skai's platform, advertisers can discover fresh growth opportunities with enhanced scale, efficiency, and visibility. This collaboration is poised to drive smarter performance by eliminating silos and providing a seamless, privacy-safe way for brands to tap into high-performing inventory and audiences at scale. The move is expected to benefit advertisers looking to expand their reach and optimize their media investments in diverse markets.

What's Next?

With the partnership in place, Skai clients can expect to leverage Topsort's capabilities for more efficient and effective advertising campaigns. The integration of Topsort's networks into Skai's platform may lead to increased competition among advertisers seeking to capitalize on new market opportunities. As the collaboration progresses, both companies may explore further enhancements to their platforms, potentially introducing new features or expanding their reach to additional markets.

Beyond the Headlines

The partnership highlights the growing importance of AI and data-driven strategies in the retail media sector. As advertisers increasingly seek to optimize their campaigns, the use of AI-powered tools like Toppie and Celeste may become more prevalent, driving innovation and efficiency in the industry. Additionally, the focus on privacy-safe solutions reflects the ongoing emphasis on consumer data protection in digital advertising.