What's Happening?
Manulife Japan has been awarded Japan Distribution Innovation of the Year - Life Insurance at the Asian Innovation Excellence Awards 2025 for its Manulife AI Assistant. This AI-powered chatbot is designed to streamline access to key information for agent
sales representatives, improving the quality of advice provided to customers. The AI Assistant integrates with single sign-on, offering unified access to product details, contract procedures, and essential data, thereby reducing search time and enhancing sales efficiency. Developed through a human-centered design approach, the chatbot delivers accurate responses with source references and direct links, ensuring reliable advice for agents and customers.
Why It's Important?
The award for Manulife Japan's AI Assistant highlights the significance of digital transformation in the insurance industry. By equipping agent sales representatives with efficient tools, the AI Assistant enhances productivity and satisfaction across the distribution network. This initiative reflects Manulife Japan’s commitment to innovation and improving operational efficiency, which is crucial for maintaining competitiveness in the rapidly evolving insurance market. The integration of AI technology in business processes can lead to better customer service, increased sales efficiency, and ultimately, higher profitability.
