What's Happening?
Nexstar Media Group is enhancing its national advertising sales team by appointing three senior vice presidents. Todd Schwartzman will oversee national sales, while Kristin Wnuk will lead digital sales, strategy, and growth. Laura Lamattina has been promoted to senior vice president of marketing solutions and brand partnerships. These appointments follow the recent naming of Dan Lanzano as president of national sales. Schwartzman, previously with AMC Networks, will focus on national sales, strategy, and partnerships across Nexstar's Networks division and digital platforms, including The CW Network and NewsNation. Wnuk, formerly with Extreme Reach, will develop strategic plans and growth initiatives for Nexstar's digital portfolio. Lamattina, who joined Nexstar from CW Network, will manage custom sponsorship creation and brand partnerships.
Why It's Important?
The expansion of Nexstar's ad sales team is significant as it aims to strengthen its position in the competitive media landscape. By appointing experienced leaders, Nexstar is poised to enhance its cross-platform sales initiatives, offering more comprehensive partnership solutions to agency partners and clients. This move could lead to increased revenue streams and improved market presence, particularly in digital and network sales. The strategic appointments reflect Nexstar's commitment to adapting to the evolving media environment, where digital platforms play a crucial role in advertising strategies. The company's focus on digital growth and marketing solutions indicates a shift towards more integrated and innovative advertising approaches.
What's Next?
With the new leadership in place, Nexstar is expected to advance its cross-platform sales initiatives and deliver enhanced partnership solutions. The company may focus on expanding its digital footprint and exploring new advertising opportunities across its network and digital platforms. Stakeholders, including advertisers and media partners, will likely monitor Nexstar's progress in implementing these strategic changes. The appointments could lead to increased collaboration with brands and agencies, fostering innovative marketing integrations and sponsorships. Nexstar's efforts to bolster its ad sales team may also influence industry trends, encouraging other media companies to prioritize digital growth and strategic partnerships.
