What's Happening?
Southeastern Grocers is set to rebrand as The Winn-Dixie Company in early 2026, marking a return to a name with a century-long history in retail. The company plans to concentrate its operations in Florida,
selling 32 Winn-Dixie stores and eight Harveys Supermarkets in Alabama, Georgia, Louisiana, and Mississippi. Southeastern Grocers will continue to operate in southern Georgia. The rebranding is part of a strategy to deepen its roots in Florida, where it has also acquired Hitchcock’s Markets, which will be converted to the Winn-Dixie banner. The company aims to operate approximately 130 grocery stores and 140 liquor stores, with plans for remodels and new store projects.
Why It's Important?
The rebranding and strategic focus on Florida signify a major shift for Southeastern Grocers, potentially strengthening its market position in the state. By consolidating its operations, the company aims to enhance its community presence and customer service. This move could impact local economies, particularly in Florida, by potentially increasing job opportunities and boosting local supply chains. The acquisition of Hitchcock’s Markets and the expansion of its liquor store portfolio indicate a commitment to growth and adaptation in a competitive retail environment.
What's Next?
Southeastern Grocers plans to implement its rebranding and expansion strategy throughout 2025 and into 2026. The company will focus on completing the acquisition of Hitchcock’s Markets and converting them to the Winn-Dixie brand. Additionally, Southeastern Grocers will continue to remodel existing stores and open new ones, aiming to create community-centered shopping experiences. The partnership with Amazon for delivery services in Jacksonville and Orlando could further enhance its market reach and customer convenience.
