What's Happening?
Matt James, a former college football player and reality TV star known for his appearance on 'The Bachelor,' added a unique twist to his participation in the 2025 New York City Marathon. During the race,
James paused to open a pack of Pokémon cards and enjoy a slice of pizza, an event he shared on his Instagram account. This unconventional moment was captured on video, highlighting James' enthusiasm for Pokémon cards, which have seen a significant rise in popularity and market value. The video, captioned 'opening $500 Pokémon card and eating pizza during the New York City Marathon,' has drawn attention to the thriving trading card game (TCG) market. According to GemRate.com, TCG and non-sport cards accounted for a significant portion of the 1.97 million cards graded by PSA in October, with Pikachu cards alone generating over $50 million in sales on eBay through September.
Why It's Important?
The event underscores the growing cultural and economic impact of trading card games, particularly Pokémon cards, which have become a significant market force. James' public display of opening Pokémon cards during a major event like the New York City Marathon highlights the mainstream appeal and investment potential of these collectibles. The Pokémon card market's growth, surpassing even iconic sports figures like Michael Jordan in sales, reflects a broader trend of alternative investments gaining traction among collectors and investors. This trend could influence market dynamics, encouraging more individuals to explore trading cards as a viable investment option.
What's Next?
James' actions may inspire other public figures and influencers to engage with the trading card market, potentially driving further interest and investment in the sector. As the market continues to expand, stakeholders such as collectors, investors, and companies involved in card grading and sales may see increased opportunities for growth and innovation. Additionally, the integration of trading cards into mainstream events could lead to new marketing strategies and collaborations between brands and influencers.
