What's Happening?
Bank of Charles Town, a financial institution with a history spanning over 154 years, has announced it will officially change its name to Potomac Bank effective November 3, 2025. This decision reflects the bank's significant growth and expanding presence across the Eastern Panhandle of West Virginia, Washington County, Maryland, and Northern Virginia. The name Potomac Bank symbolizes the connection shared among the communities served by the bank, united by the Potomac River. The transition aligns the bank with its holding company, Potomac Bancshares, which was named in anticipation of this growth over 30 years ago. The bank's leadership, including Dr. Keith Berkeley, Chairman of Potomac Bancshares, and Alice P. Frazier, President and CEO, emphasize that the change is not about altering the bank's identity but embracing its successful expansion and continuing its commitment to personalized service and community impact.
Why It's Important?
The renaming of Bank of Charles Town to Potomac Bank is significant as it marks a milestone in the bank's history and its strategic growth in the Potomac River region. This change is expected to strengthen the bank's brand identity and enhance its ability to serve a broader community. By aligning its name with its holding company, Potomac Bancshares, the bank reinforces its dedication to community banking and personalized service. The transition is poised to benefit clients, shareholders, and community partners by maintaining the same values and service quality while expanding its reach. This move reflects the bank's commitment to fostering strong, vibrant communities and supporting local economies, which is crucial for regional development.
What's Next?
As the transition to Potomac Bank takes effect, clients, shareholders, and community partners can expect a seamless changeover with no disruption to existing accounts, services, or branch locations. The bank plans to introduce a new tagline, 'Community Takes Root Here,' to emphasize its mission of supporting community growth. The leadership team will continue to focus on providing expert financial guidance, driving innovation, and enhancing client experiences. The bank's commitment to local decision-making and community impact remains unchanged, ensuring that the values trusted by clients are upheld. This transition is a step forward in the bank's journey, celebrating its heritage while embracing future opportunities.
