What's Happening?
John Lewis has released its Christmas advert for 2025, focusing on a father-son relationship. The advert features a 90s club classic, 'Where Love Lies' by Alison Limerick, and showcases a teenage boy gifting his father a vinyl record of the song. The narrative
unfolds with the father reminiscing about his past as he listens to the record, culminating in a heartfelt moment with his son. The advert, created by Saatchi & Saatchi, includes a new version of the song by British singer Labrinth. John Lewis plans to sell a limited edition vinyl record, with profits supporting the Building Happier Futures programme for those who grew up in care.
Why It's Important?
The John Lewis Christmas advert is a significant cultural event in the UK, often setting the tone for the holiday season. This year's focus on family relationships and nostalgia resonates with audiences, reinforcing the brand's image of emotional storytelling. The advert also highlights John Lewis's commitment to social responsibility, with proceeds from the vinyl record supporting a charitable cause. This approach not only enhances the brand's reputation but also aligns with consumer expectations for corporate social responsibility. The advert's release is likely to influence holiday marketing strategies across the retail sector.
