What's Happening?
Rail Europe and Atout France have organized a week-long educational trip for travel advisors from Australia and New Zealand. The journey, which included visits to Marseille, Avignon, and Paris, aimed to enhance
advisors' knowledge and confidence in selling France as a rail travel destination. Participants experienced France's rail network firsthand, exploring cultural and culinary highlights in each city.
Why It's Important?
The initiative by Rail Europe and Atout France reflects a commitment to promoting sustainable travel and enhancing the expertise of travel advisors. By providing firsthand experiences, the program equips advisors with the knowledge to better serve their clients and advocate for rail travel as an enriching and environmentally friendly option. This approach supports the growth of the travel industry and encourages sustainable tourism practices.
