What's Happening?
Produce Now, a Tulsa-based company, is transforming the local food scene with its indoor farming and health-food business. Launched in April 2024, the company grows pesticide-free greens in climate-controlled
hydroponic GrowPods. Produce Now offers ready-to-eat salads, cold-pressed green drinks, and weekly Harvest Boxes delivered directly to customers. The company emphasizes zero food miles and maximum nutrient retention, providing pure, nutrient-rich food grown locally. Produce Now also supplies bulk produce to restaurants, gyms, and community partners, and offers hydroponic GrowPods for educational and research purposes.
Why It's Important?
Produce Now addresses concerns about the national food system and the chemicals used in large-scale agriculture. By offering locally grown, pesticide-free produce, the company promotes healthier eating habits and supports sustainable agriculture. The direct link between local farms and families reduces food miles, preserving nutrients and minimizing environmental impact. This approach not only benefits consumers but also supports local businesses and community initiatives. Produce Now's model could inspire similar ventures, contributing to a more sustainable and health-conscious food industry.
What's Next?
Produce Now is expanding its offerings, including customizable salads and protein options available online for home delivery. The company aims to make clean, local food accessible in homes, schools, institutions, and communities worldwide. As Produce Now grows, it may explore partnerships with more local businesses and community organizations, further integrating sustainable practices into the local food system. The company's success could lead to increased interest in indoor farming and hydroponic systems, potentially influencing broader agricultural trends.
