What's Happening?
Son Heung-Min, a renowned Korean soccer player, has signed with Los Angeles Football Club (LAFC) from Tottenham Hotspur, marking a significant addition to Major League Soccer (MLS). His arrival has already impacted the Topps Now MLS card market, with his cards generating substantial interest among collectors. Son's cards have seen impressive print runs, with variations and autograph cards being particularly sought after. This development follows the trend set by Lionel Messi, whose presence in MLS has dominated the card market since 2023.
Why It's Important?
Son Heung-Min's move to MLS signifies the league's growing appeal to international stars, enhancing its global profile. The increased interest in MLS cards reflects the league's expanding marketability and potential for revenue growth. Collectors and fans benefit from the availability of high-profile player cards, which can appreciate in value. This trend could encourage more international players to consider MLS, further boosting the league's competitiveness and visibility.
What's Next?
As Son Heung-Min continues to play in MLS, his performance will likely influence the demand for his cards. The league may see more international stars joining, driven by the success of players like Son and Messi. This could lead to further expansion of the MLS card market, with companies like Topps capitalizing on the increased interest. The league's growth may also attract more sponsors and partnerships, enhancing its financial stability and global reach.
