What's Happening?
Visit County Durham (VCD) is actively working to enhance the visitor economy in County Durham through strategic partnerships and robust destination management. As the destination management organization
for the region, VCD aims to promote County Durham as an attractive place for tourism, culture, and business. The organization collaborates locally, regionally, and nationally to achieve shared priorities and targets. VCD's mission focuses on supporting and growing the visitor economy by leveraging the area's distinctive heritage, landscapes, and culture. The organization is committed to creating conditions that benefit residents, businesses, and the environment through sustainable growth.
Why It's Important?
The efforts by Visit County Durham to boost the visitor economy are significant for several reasons. Firstly, it supports local businesses by increasing tourism, which can lead to economic growth and job creation. Secondly, by focusing on sustainable growth, VCD ensures that the development of the visitor economy does not compromise the environmental integrity of the region. This approach aligns with broader trends in tourism that prioritize sustainability and responsible travel. Additionally, promoting County Durham as a global destination can enhance its cultural and economic profile, attracting international visitors and investment.
