What's Happening?
The 2025-26 college basketball season has commenced, with FOX Sports significantly expanding its coverage to include Big 12 games for the first time. This addition enhances FOX Sports' already extensive
lineup, which features 274 games across its networks, including FS1. The season kicked off with notable performances, such as St. John's victory over Quinnipiac and Michigan's dominant win against Oakland. FOX Sports will broadcast a variety of high-profile matchups throughout the season, including games from the Big East and Big Ten conferences. The network's primetime schedule will feature key games like Michigan State hosting Arkansas and UConn facing Michigan in the Hall of Fame Women's Showcase. Additionally, FOX will air 15 women's college basketball games, including a tripleheader on Martin Luther King Day.
Why It's Important?
The inclusion of Big 12 games in FOX Sports' lineup marks a significant expansion of its college basketball coverage, potentially increasing viewership and advertising revenue. This move positions FOX Sports as a major player in college basketball broadcasting, offering fans a comprehensive viewing experience. The expanded coverage could also influence the competitive landscape of sports broadcasting, as networks vie for exclusive rights to popular sports events. For the Big 12, this partnership with FOX Sports provides increased exposure and could enhance the conference's national profile. Fans of college basketball will benefit from greater access to a diverse range of games, including both men's and women's matchups.
What's Next?
As the season progresses, FOX Sports will continue to broadcast key games, culminating in the Big East Tournament, which will air on FS1 and FOX. The network will also host the College Basketball Crown, featuring quarterfinals, semifinals, and finals in April. Stakeholders, including advertisers and sponsors, will likely monitor viewership trends to assess the impact of the expanded coverage. The success of this season could influence future broadcasting deals and partnerships, potentially leading to further expansions in coverage or new collaborations with other conferences.
