Political Climate and Protests Lead International Travelers to Rethink US Visits

What's Happening?

Recent findings from the Global Rescue Summer 2025 Traveler Safety and Sentiment Survey indicate that political tensions and civil unrest in the United States are influencing travel decisions, particularly among international travelers and younger demographics. While 52% of respondents reported no change in their US travel plans due to domestic unrest, international travelers are notably more inclined to avoid the US. Only 1% of US-based respondents canceled travel within the US due to unrest, compared to nearly 12% of non-US respondents. The survey highlights a perception gap between American and international travelers regarding political instability in the US. Dan Richards, CEO of Global Rescue, emphasized the importance of communication, transparency, and safety preparedness for travelers and providers. The political climate affects 62% of all respondents' travel plans, but only 26% of non-US respondents remain unaffected. Young travelers under 35 are particularly responsive to political factors, with nearly 10% postponing US travel due to political concerns.

Why It's Important?

The survey results underscore the impact of domestic political developments on international travel behavior. The perception gap between US and international travelers could affect the US tourism industry, potentially leading to decreased international visitor numbers. This shift may have economic implications, particularly for businesses reliant on international tourism. The findings highlight the need for improved communication and safety measures to reassure travelers. Younger travelers' sensitivity to political factors suggests a generational shift in travel priorities, which could influence future tourism trends. The US travel industry may need to adapt its strategies to address these concerns and maintain its appeal to international visitors.

What's Next?

Travel providers and industry stakeholders may need to enhance communication strategies and safety measures to address travelers' concerns. Efforts to improve transparency and situational awareness could help rebuild trust and attract international visitors. The US Travel and Tourism Advisory Board may consider initiatives to promote the country's image and mitigate the impact of political tensions on tourism. Monitoring travel trends and adjusting marketing strategies to appeal to younger demographics could be crucial for sustaining the industry's growth. Stakeholders may also explore collaborations with international partners to foster positive perceptions and encourage travel to the US.