What's Happening?
Global digital agency Dept is expanding its U.S. leadership team as it prepares to open a New York headquarters in early 2026. The agency, supported by private equity firm The Carlyle Group, has appointed Sam Lewis, former CEO of WPP’s T&P, as CEO of creative & media in the Americas. This move comes amid Dept's reported double-digit growth compared to the previous year. The agency's workforce has grown modestly, with a 5% to 6% increase year-over-year across its global team of over 4,000 employees. Dept is focusing on integrated services, combining creative expertise and engineering, to meet the demands of the modern marketing landscape. The agency has also recruited several senior leaders from rival agencies to strengthen its strategic capabilities.
Why It's Important?
Dept's expansion and strategic hires highlight the agency's commitment to providing integrated solutions in the competitive marketing landscape. By enhancing its leadership team and opening a New York headquarters, Dept aims to solidify its presence in the U.S. market and attract major clients. This move could impact the agency's ability to compete with larger firms by offering nimble, multidisciplinary services. The expansion reflects a broader trend in the industry where agencies are increasingly focusing on integrated approaches to drive business impact. This strategy positions Dept to potentially capture a larger share of the market, benefiting from the growing demand for comprehensive marketing solutions.
What's Next?
Dept is set to open its New York headquarters in February 2026, which will serve as a central hub for its operations in the U.S. The agency plans to create an interactive and immersive space that reflects its brand and serves as a venue for partners, clients, and media. As Dept continues to expand its team and capabilities, it is likely to pursue further growth opportunities and strengthen its position in the market. The agency's focus on integrated solutions may lead to new business wins and long-term engagements with major clients, further driving its growth trajectory.
