What is the story about?
What's Happening?
Amazon Prime Video will begin streaming the Masters golf tournament, providing two hours of coverage during the first and second rounds starting next year. This new partnership with Augusta National Golf Club will see Prime Video streaming from 1-3 p.m. ET on April 9 and 10, preceding ESPN's coverage. The addition of Amazon to the broadcasting lineup increases the total coverage of the Masters to at least 27 hours, up from 18 hours last year. This move is part of a broader strategy to enhance the tournament's reach and accessibility.
Why It's Important?
The inclusion of Amazon Prime Video as a broadcast partner for the Masters signifies a major shift in how prestigious sporting events are distributed. This partnership not only expands the reach of the tournament but also aligns with the growing trend of digital streaming platforms securing rights to major sports events. For Amazon, this deal enhances its sports content portfolio, potentially attracting more subscribers. For the Masters, it offers an opportunity to engage a broader audience, particularly younger viewers who prefer streaming over traditional TV. This collaboration could set a precedent for future sports broadcasting agreements.
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