What's Happening?
Syngenta Group's CEO, Jeff Rowe, addressed the World Economic Forum, emphasizing the need for digital agriculture to tackle global agricultural challenges. Rowe highlighted the pressures farmers face and the potential of AI and digital tools to revolutionize
farming. He stressed the importance of combining technology with agronomic expertise and the need for policymakers and businesses to work together to make these tools accessible to all farmers. Syngenta's Cropwise platform is already providing AI-driven solutions to farmers, and the company plans to expand its digital capabilities to include a predictive intelligence system for pest and disease outbreaks.
Why It's Important?
Syngenta's focus on digital agriculture is crucial for building a resilient and sustainable food system amid economic, geopolitical, and environmental pressures. The company's efforts to make advanced agricultural technology accessible to all farmers, regardless of size or technical background, can help bridge the digital divide in agriculture. By empowering farmers with AI-driven solutions, Syngenta aims to enhance productivity, reduce risks, and promote sustainable farming practices, which are essential for addressing global food security challenges.
