What's Happening?
Mark Mahaney, senior managing director for research at Evercore ISI, has emphasized the importance of travel companies developing agentic commerce capabilities. With companies like Expedia and Booking.com launching apps within ChatGPT, Mahaney suggests
that this could significantly alter the tech landscape in the travel industry. He advocates for travel companies to build their own agentic commerce tools, which could reside on their websites and apps, providing new channels for customer acquisition.
Why It's Important?
The integration of agentic commerce tools in the travel industry could revolutionize how companies interact with customers and manage transactions. By leveraging AI and digital platforms, travel companies can enhance customer experiences, streamline operations, and potentially increase revenue. This shift could lead to greater competition and innovation in the industry, as companies strive to offer more personalized and efficient services.
What's Next?
Travel companies are likely to explore and invest in developing agentic commerce capabilities to stay competitive. As these tools gain traction, companies may focus on optimizing their digital platforms and expanding their reach to new customer segments. The evolution of agentic commerce could drive significant changes in travel distribution and customer engagement strategies.
