What is the story about?
What's Happening?
AJ Lee, a former WWE Diva's Champion, has made a surprising return to the wrestling ring after more than a decade. Her comeback was marked by a new Topps Now trading card release, celebrating her re-entry into WWE. Lee's return was hinted at through a storyline involving her husband, CM Punk, and WWE Superstar Seth Rollins. The storyline gained momentum when Rollins' wife, Becky Lynch, interfered in a main event, leading to speculation about Lee's return. Lee's comeback was confirmed during a SmackDown episode in Chicago, CM Punk's hometown. Since her retirement in 2015 due to a neck injury, Lee has pursued a career as an author, actress, and producer, while maintaining ties to wrestling through the Women of Wrestling promotion.
Why It's Important?
AJ Lee's return to WWE is significant for both the wrestling industry and the collectibles market. Her comeback not only revitalizes interest in WWE storylines but also boosts the trading card market, as evidenced by the release of her new Topps Now card. This move could attract both wrestling fans and collectors, potentially increasing sales and engagement for WWE merchandise. Lee's return also highlights the enduring appeal of former wrestling stars and their ability to draw attention and revenue even after long absences. For WWE, this could mean increased viewership and merchandise sales, while for collectors, it presents an opportunity to acquire valuable memorabilia.
What's Next?
The release of AJ Lee's Topps Now card is available for purchase until September 9th, offering collectors a limited-time opportunity to acquire this new memorabilia. The storyline involving Lee, CM Punk, Seth Rollins, and Becky Lynch is expected to develop further, potentially leading to more high-profile matches and events. WWE may capitalize on Lee's return by integrating her into ongoing storylines, which could lead to increased fan engagement and viewership. Collectors and fans will likely keep a close eye on the market for Lee's trading cards, especially given the historical value of her previous cards.
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