What is the story about?
What's Happening?
Mercury13, a multi-club ownership group, has acquired a majority stake in Bristol City Women, a team in the Women's Super League 2. Previously owned by the Lansdown family as part of the Bristol Sport group, the club will now see Mercury13 as its primary owner, while the Lansdown family retains a minority stake. This acquisition marks Mercury13's first entry into English football, following their involvement with Como Women in Italy's Serie A. The group plans to lead Bristol City Women back to the Women's Super League, having appointed Charlotte Healy as the new head coach and signed 13 new players over the summer.
Why It's Important?
The acquisition by Mercury13 is significant as it represents a growing trend of multi-club ownership in football, which can bring increased investment and resources to teams. For Bristol City Women, this change in ownership could mean enhanced financial backing and strategic direction, potentially accelerating their return to the top tier of English women's football. The move also highlights the increasing interest and investment in women's sports, which could lead to greater visibility and development opportunities for female athletes.
What's Next?
With Mercury13's backing, Bristol City Women are expected to focus on strengthening their squad and infrastructure to achieve promotion back to the Women's Super League. The new head coach, Charlotte Healy, will play a crucial role in implementing strategies to improve team performance. Fans and stakeholders will be watching closely to see how the club progresses under its new ownership and whether it can meet the ambitious goals set by Mercury13.
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