What's Happening?
The 2025 Victoria's Secret Fashion Show showcased a unique beauty trend on the runway, focusing on the 'lip gloss nails' style. Models wore nail polish from the brand Celisse, featuring two specific shades: Vanity, a soft baby pink, and Camisole, a light
brown. These shades are noted for their sheer, buildable quality, offering a 'your-nails-but-better' effect. The trend emphasizes a minimalist yet polished look, contrasting with previous nail styles like Hailey Bieber's glazed donut nails. The versatility of these shades allows them to serve as a base for more elaborate designs, as demonstrated by one model who added crystal gems. This approach aligns with the ongoing popularity of maximalist nails in the beauty industry, recently endorsed by North West.
Why It's Important?
The introduction of the lip gloss nails trend at a high-profile event like the Victoria's Secret Fashion Show signals a shift in beauty standards towards more understated elegance. This trend could influence consumer preferences, encouraging a move away from bold, intricate nail art to simpler, more versatile styles. The choice of Celisse's shades highlights the growing demand for products that offer both simplicity and adaptability, catering to diverse aesthetic tastes. As the fashion show garners significant media attention, the trend is likely to gain traction among beauty enthusiasts and professionals, potentially impacting sales and marketing strategies within the nail care industry.
What's Next?
Following the fashion show, beauty brands may capitalize on the trend by expanding their product lines to include similar sheer, buildable nail polishes. Influencers and celebrities might adopt and promote the lip gloss nails style, further driving its popularity. Nail salons could see an increase in requests for minimalist manicures, prompting them to adjust their offerings accordingly. Additionally, the trend's endorsement by figures like North West suggests potential collaborations between beauty brands and high-profile personalities to create exclusive nail collections.
Beyond the Headlines
The lip gloss nails trend reflects broader cultural shifts towards minimalism and sustainability in fashion and beauty. As consumers become more conscious of environmental impacts, the demand for versatile, long-lasting products that reduce waste may grow. This trend also highlights the evolving role of fashion shows as platforms for launching beauty innovations, influencing industry standards and consumer behavior. The focus on understated elegance may inspire other sectors to prioritize simplicity and functionality in their product designs.
