What is the story about?
What's Happening?
Edward and Akua Enninful have announced the launch of their new media venture, EE72, with the debut of 72 Magazine. The inaugural issue features actress Julia Roberts on the cover, styled by Elizabeth Stewart and photographed by Craig McDean in London. The magazine aims to blend print and digital media, focusing on established icons and emerging creative voices. The launch will be accompanied by a series of events during international fashion weeks, starting in New York.
Why It's Important?
The launch of 72 Magazine signifies a strategic move in the media landscape, combining traditional print with digital platforms to reach a broader audience. Featuring Julia Roberts, a well-known actress, on the debut cover sets a high standard and attracts attention to the publication. This venture could influence the fashion and media industries by promoting diverse voices and innovative content delivery methods, potentially reshaping how audiences engage with fashion media.
What's Next?
EE72 plans to host events in major cities like New York, London, Milan, and Paris, in partnership with brands such as Google Shopping and Moncler. These events will likely increase the magazine's visibility and foster collaborations within the fashion industry. The success of these events and the magazine's reception will determine its future impact and growth in the competitive media market.
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