What's Happening?
Subaru of America, Inc. reported a total of 51,036 vehicle sales for October 2025, marking a 6.5% decrease compared to the same month in 2024. Year-to-date sales also saw a decline of 2.6%, totaling 534,073
vehicles. Despite the overall decrease, the Crosstrek model maintained its position as the top seller for the sixth consecutive month, achieving its best October sales ever with 16,284 units sold, a 2.2% increase from October 2024. The Outback and Forester models followed with 13,441 and 12,769 units sold, respectively. Subaru's President and COO, Jeff Walters, highlighted the shift in Forester production to Subaru of Indiana Automotive, Inc., which is expected to increase the availability of U.S.-built Subaru vehicles.
Why It's Important?
The sales performance of Subaru in October 2025 reflects broader trends in the automotive industry, where certain models continue to perform well despite overall market challenges. The Crosstrek's success underscores consumer preference for reliable and versatile vehicles, which could influence future production and marketing strategies. The shift in production to the U.S. is significant as it may enhance Subaru's market competitiveness by reducing supply chain disruptions and potentially lowering costs. This move aligns with the company's commitment to sustainability and local manufacturing, which could strengthen its brand image and customer loyalty.
What's Next?
Subaru plans to continue leveraging its strong retailer network and customer loyalty to maintain its market position. The introduction of new models like the Crosstrek Hybrid and the 2026 Outback is anticipated to attract more customers. The company will likely focus on enhancing its production capabilities in the U.S. to meet demand and improve market share. Stakeholders will be watching how these strategies impact Subaru's sales performance in the coming months.
