What's Happening?
Jung Chae-yeon, a stylist known for her work with artists like Tate McRae and Madison Beer, has curated a collection of iconic Chanel pieces for Tyla's latest music video. The video, which was shot in
the summer, features a range of Chanel clothing, including a corset top worn as a dress, which sparked significant online discussion. The stylist collaborated with director Aerin Moreno to create a '90s supermodel fashion editorial vibe. The project involved sourcing vintage Chanel pieces from collectors, with the intention of introducing these iconic fashion items to a new generation of fans.
Why It's Important?
This collaboration highlights the intersection of fashion and music, showcasing how iconic fashion brands like Chanel can be reintroduced to younger audiences through popular culture. By using authentic Chanel pieces, the video not only elevates Tyla's artistic image but also reinforces the timeless appeal of Chanel's fashion legacy. This move could influence fashion trends among Gen Z, who are Tyla's primary audience, and potentially increase interest in vintage fashion collections. The successful integration of high fashion into music videos can also set a precedent for future collaborations between fashion houses and artists.
