What's Happening?
PATTERN Beauty, founded by Tracee Ellis Ross, is a brand dedicated to celebrating the beauty and versatility of textured hair. The brand offers a range of products designed for curls, coils, and tight
textures, emphasizing rich, nourishing formulas and rituals rooted in self-expression and joy. PATTERN Beauty aims to provide products that cater to the unique needs of textured hair, promoting a sense of pride and identity among its users.
Why It's Important?
PATTERN Beauty addresses a significant gap in the beauty industry by focusing on textured hair, which has often been overlooked. The brand's emphasis on self-expression and joy resonates with consumers seeking products that reflect their identity and heritage. By celebrating textured hair, PATTERN Beauty contributes to a broader cultural movement that values diversity and inclusivity in beauty standards, impacting consumer choices and industry practices.
What's Next?
PATTERN Beauty is likely to continue expanding its product line and reach, potentially influencing other brands to prioritize inclusivity and diversity in their offerings. The brand's success may encourage more companies to develop products that cater to diverse hair types, fostering a more inclusive beauty industry. As PATTERN Beauty grows, it may also engage in partnerships and initiatives that further promote textured hair and cultural heritage.
Beyond the Headlines
The celebration of textured hair by PATTERN Beauty reflects broader societal shifts towards embracing diversity and challenging traditional beauty norms. It highlights the importance of representation in the beauty industry, encouraging consumers to embrace their natural hair and cultural identity. This movement may lead to long-term changes in how beauty is perceived and marketed.
