What's Happening?
Jacob Cooper, a 29-year-old former tech executive, has successfully transitioned into the food industry by launching a pizza bagel business in New York City. After leaving his AI startup due to burnout,
Cooper founded Pizzabagel.nyc and Littlebagel.nyc, which have collectively generated $91,783 in revenue as of October 2025. The business operates through pop-ups and farmers markets, offering a variety of pizza bagels that have gained popularity among local consumers. Cooper's innovative approach to revamping frozen pizza bagels has resonated with customers, contributing to the business's financial success.
Why It's Important?
Cooper's pivot from technology to food entrepreneurship highlights the potential for innovation in traditional food products. His success demonstrates the growing consumer interest in unique and high-quality food offerings, which can drive economic growth in local communities. The business model, which includes pop-up events and market sales, reflects a trend towards flexible retail strategies that cater to changing consumer preferences. Cooper's story may encourage other entrepreneurs to explore unconventional career paths, fostering diversity and creativity in the business sector.
What's Next?
As Cooper continues to scale his business, he plans to expand into the consumer packaged goods market by targeting grocery store freezer aisles. This strategic move could significantly increase his market presence and establish Pizzabagel.nyc as a recognized brand. The potential entry into grocery stores may lead to partnerships with larger food distributors, further enhancing business growth. Cooper's focus on quality and customer satisfaction will be crucial in maintaining competitive advantage as he navigates this expansion.
Beyond the Headlines
Cooper's entrepreneurial journey underscores the importance of adaptability and resilience in business. His willingness to learn from past experiences and seek guidance in unfamiliar industries highlights the value of continuous learning and collaboration. The ethical dimension of his business, prioritizing quality and customer experience, sets a standard for other food startups. Additionally, Cooper's story reflects broader cultural shifts towards valuing personal fulfillment and work-life balance over traditional career success.
