What's Happening?
Audible has launched a holiday promotion offering new and returning subscribers three months of Audible Premium Plus for $0.99 per month. This offer is available until December 16 and requires an Amazon Prime membership to access. After the promotional
period, the subscription will revert to the standard rate of $14.95 per month. Audible Premium Plus provides access to a vast library of 500,000 audiobooks, with members receiving one free audiobook per month to keep indefinitely. The promotion also includes a 30% discount on additional audiobook purchases and exclusive limited-time discounts.
Why It's Important?
This promotion by Audible is significant as it provides an affordable entry point for new and returning users to explore a vast collection of audiobooks. The offer could attract a wide range of consumers, including those who are budget-conscious or new to audiobooks. By providing access to a large library and offering discounts, Audible is likely to increase its subscriber base and enhance customer loyalty. This move could also stimulate interest in audiobooks as a medium, potentially impacting the publishing industry by increasing demand for audio content.
