What's Happening?
In Tucson, Arizona, potential homebuyers are increasingly looking beyond the city for more affordable housing options, as revealed by data from Realtor.com's Cross-Market Demand Report. The report, which analyzes page views of active listings during the third
quarter of 2025, shows that Phoenix, AZ, tops the list with a view share of 19.3%. Other popular destinations include Las Vegas, NV, and Prescott, AZ, with view shares of 4.1% and 3.6%, respectively. The trend is driven by near record-high mortgage rates, which have made homes unaffordable for many buyers, prompting them to consider areas outside costly urban centers.
Why It's Important?
The shift in homebuying interest from Tucson to other regions underscores the impact of high mortgage rates on housing affordability. This trend is crucial for understanding the dynamics of the real estate market, as it affects both buyers and sellers. For buyers, expanding their search to more affordable areas can provide relief from high costs, while sellers in Tucson may face challenges in attracting buyers. The data also highlights the potential for growth in suburban and less densely populated areas, which could influence future real estate development and investment strategies.
